If you’re the owner of a business, you already know how important your building’s appearance is to not only attract but retain customers and clients. There’s no doubt that a freshly painted exterior enhances the visual appeal of your building, acting as the face of your business. It can even boost your property value when done right. Interior rooms also need the same care and consideration when choosing colors.

When tackling the chore of choosing colors, it’s important to select ones that align with your brand and your demographic. Keep these considerations in mind, and consult with a trusted commercial painter in San Francisco for more tips and ideas.

First Impressions

The color you go with must instantly grab the attention of passersby, whether pedestrians or those in traffic. Not only does this help you express your unique style, it will help to resonate with your target audience as they learn to build trust with your brand. Make sure the colors match the kind of business you conduct. For example, you wouldn’t want to paint your exterior bubblegum pink if you own a law firm. But you might go with pink if you own a bakery or girls’ fashion boutique.

Brand Colors

Gain inspiration for exterior colors by considering the hues you use in your logo, website, exterior signage, and business cards. It’s wise to stick to those color families, as this will ensure your building complements your brand identity. Thus, customers will have an easier time associating the colors with what you do and helping them instantly recognize your property.

Function

Next, consider how much exposure your exterior paint will have on the surrounding environment, such as grime, dirt, and dust. Depending on if you are located in a high, low, or medium-traffic area, you will want to make sure your paint colors will be able to disguise any effects of the environment.

In the same vein, consider how much illumination you will need in every room, as the colors you choose will certainly impact lighting and mood. Use paint colors strategically to define specific areas in your workspace. For example, if you have an open space concept, segment it with the use of varying colors so it doesn’t look so monochrome and vast. You want to make some definition in that large space.

The Psychology of Colors

It’s true that paint colors both impact the productivity of your employees and affect their moods. Why? The human brain interacts and interprets different colors in different ways. Understanding the psychology of color is key in knowing how each color will impact your workers. Take into consideration what activity will take place in any given room. Did you know you can use paint colors to incite hunger, inspire creativity, and encourage communication?

Let’s take a look at a few popular colors and help you understand the psychology of each.

• Blue

One of the more popular colors for workplaces because it is thought to foster trust, blue has been proven to promote efficiency and productivity, while encouraging people to stay focused and calm. This is why it’s often used in waiting rooms within doctors’ offices, for example.

• Gray

This neutral color complements bold colors very well, inspiring serenity and peace. It also happens to be associated with class and professionalism, which is why you see this in many professional business environments such as law firms and business offices.

• Red

Red has long been known as the color of passion, evoking strong emotions thanks to its basic energizing qualities. Red not only promotes love and urgency, it also promotes hunger and competitiveness. Just don’t go overboard on the red, as it can be quite overwhelming on the senses when used in excess.

• Green

Green is paired with sustainability, and can also symbolize stability and fertility. Its balancing effect revitalizes and rejuvenates customers and employees, making it a good choice for health and wellness businesses.

• Orange

Orange gives an instant mood boost, which is why it’s often used in reception areas to evoke positive feelings in any front-facing space.

• Yellow

Known to promote feelings of joy and happiness, yellow is a popular color often found in fashion, art, and jewelry shops. If you’re looking to stir the creative juices of your employees, go with yellow.

Get a Free Commercial Painting Quote From Fresh Start Now

If you need help selecting the perfect colors for your commercial building — inside or out – be sure to consult with Fresh Start Painting SF in Daly City CA. Contact us today at (415) 347-7689 for a free quote and consultation.